Meet Your Coaching Team

Steve Frazier

Founder of Release the Coffee Cuffs | Author of Release the Coffee Cuffs: Winning the Battle with Caffeine

Steve Frazier is the founder of Release the Coffee Cuffs, a wellness program and movement dedicated to helping people overcome caffeine dependence and reclaim their natural energy, clarity, and confidence. He is also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, a book that delves into the psychological and biological roots of caffeine addiction and offers a clear path to freedom.

With over 40 years of entrepreneurial experience, Steve has built and operated six restaurants and several small businesses. His entrepreneurial journey began at 28 when he purchased his first restaurant. In 2014, he earned his MBA from American Intercontinental University, demonstrating his commitment to lifelong growth and learning.

As a certified Self-Sabotage Coach, Steve integrates emotional mastery and behavioral psychology into his work, drawing from his own journey with caffeine dependence and burnout. Through his book, coaching, and group programs, he helps high performers and everyday achievers transform self-sabotaging habits into empowering rituals for lasting growth and sustainable energy.

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Dr. Brenda Frazier

Certified Coach | Entrepreneur | Educator | Founder of Dr. Noodles®

Dr. Brenda Frazier is a seasoned entrepreneur, educator, and certified coach with over 35 years of experience in business, management, and leadership. She is the creator of Dr. Noodles®, a gluten-free, grain-free, nut-free pasta sold in local health food stores, and the founder of By Brenda, a small business focused on product innovation and wellness. Brenda also runs a boutique publishing company that amplifies voices in personal development and entrepreneurship.

With a BBA and MBA from American Intercontinental University and a Ph.D. in Organizational Change Management from Capella University, Brenda brings both academic expertise and real-world experience to her work. As someone who earned her degrees entirely online, she uniquely understands the dedication required for remote learning, which she integrates into her teaching and coaching practices.

As a professor at institutions like APUS, Southern New Hampshire University, and the Jack Welch Management Institute, Brenda teaches subjects ranging from entrepreneurship and leadership to negotiation and organizational change. In her coaching, she helps individuals navigate transformation with purpose and confidence, blending business acumen with emotional intelligence to empower clients to align their work and lives with their values.

Alex Hartinger

Founder of Soulset Rising | Mindset Coach | Women’s Empowerment Leader | Entrepreneur Coach

Alex Hartinger is a transformational mindset coach and the founder of Soulset Rising, a holistic coaching collective for growth-minded women ready to reclaim their power, purpose, and peace. Through Soulset Rising, Alex has created a supportive community where women transform limiting beliefs, deepen emotional awareness, and gain the clarity to build lives and businesses they love.

Her coaching blends mindset mastery, emotional regulation, natural health, and soulful strategy, providing a safe space for healing and growth. Alex has guided dozens of women to overcome fear, overwhelm, and self-doubt, empowering them to step confidently into their energy, leadership, and potential.

In addition to her work with Soulset Rising, Alex partners with NewBizPreneur, helping entrepreneurs navigate the Energize | Execute | Launch process. By integrating personal development with business strategy, she equips founders to launch with both purpose and structure. Alex’s mission is clear: to help others rise from within, lead with intention, and embrace their fullest potential.